South China Mall, a 7 million square feet monstrosity (the largest mall in the world), sprawled over 200 acres and built in 2005 in the southern Pearl River Delta city of Dongguan sits nearly empty. The mall was originally designed to house 1,500 tenants. There are less than a dozen. The mall was featured a few years ago in the New York Times to demonstrate the development and shift in socio-economic behavior in the world’s most populous country. Unfortunately, it seems the developers didn’t bother to look at demographics as the neighborhood it is built is in the suburbs where average incomes don’t justify such a giant mall and the location is only convenient by car. Oops.

The mall was developed by a noodle billionaire (really), and took design cues from all over the world. Yet after all this, it’s a huge failure. You can read more about the mall here.

The lesson here is that if you’re making billions of dollars selling noodles, keep doing it.

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