Fresh & Easy Stores Sales Well Below Expectations
March 17, 2008
Fresh & Easy, the grocery store concept by british-based Tesco who has been on an aggressive expansion plan in Southern California and soon to be Northern California reported sales numbers well below the $100M estimate over six-months.
Turns out that sales only came in at $30M. The poor performance comes at a time when the retailer is continuing its expansion plans with four stores planned in the South Bay.
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